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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...

Amazon to introduce ad tier for Prime Video streaming service

Amazon.com is planning to launch an advertising-supported tier of its Prime Video streaming service, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.

Discussions around the ad tier have been going on for several weeks, according to the report, and follow the launch of similar plans by rivals Netflix and Walt Disney.

The streaming industry has been facing a slowdown in new sign-ups as subscribers struggling with high inflation and interest rates dial back entertainment spending and other discretionary expenses.

The WSJ report also said Amazon was holding discussions with Warner Bros Discovery and Paramount Global about adding the ad-based tiers of their streaming services through Prime Video Channels.

Warner Bros Discovery and Paramount did not immediately respond to Reuters’ requests for comment, while Amazon declined to comment.

Shares of Amazon were lower more than 3% on Wednesday, in line with a weak broader market.

“In recent years, Prime Video has gotten more aggressive about running promos prior to its shows and including ad-filled sports broadcasts,” said Ross Benes, Insider Intelligence principal analyst.

Sports coverage on Prime Video already comes with ads.

“Officially putting ads into Prime Video allows Amazon to centralize its audience and be more consistent with branding,” Benes added.

Reuters 

The post Amazon to introduce ad tier for Prime Video streaming service appeared first on Techlusive.



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