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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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YouTube expands ‘Analytics for Artists’ tool to help artists measure their performance

Google-owned YouTube has announced that it is expanding its “Analytics for Artists” tool by adding YouTube Shorts-related data to the Total Reach metric, providing artists with an overview of how their music is reaching audiences across all formats on YouTube.

“As of this month, ‘Analytics for Artists’ Total Reach metrics from YouTube include fan-uploaded Shorts. This new metric shows how many people your music is reaching across all formats, making it the most comprehensive snapshot of the size of an artist’s audience on YouTube,” Lyor Cohen, YouTube’s global head of Music, said in a blogpost.

The Total Reach metric previously only included official content uploaded by the artist and long-form videos uploaded by fans. Moreover, Cohen mentioned that in January this year, fan-created Shorts increased the average artist’s audience of unique viewers by more than 80 per cent.

In addition, artists who are active on Shorts saw more than 50 per cent of their new channel subscribers coming directly from their Shorts posts on average.

The company further said that it also “created a brand new Songs section in Analytics to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place”.

–IANS

The post YouTube expands ‘Analytics for Artists’ tool to help artists measure their performance appeared first on Techlusive.



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