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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Sony launches PlayStation Stars loyalty program for gamers

Sony has announced a new loyalty program on its gaming platform that will give gamers access to rewards and loyalty points. The newly announced loyalty program dubbed as ‘PlayStation Stars’ will be available later this year and be free to join for all PlayStation players.

Sony said that once gamers become a member of this loyalty program, they will earn reward points by completing a variety of campaigns and activities. For instance, its ‘Monthly Check-In’ campaign will require gamers to play any game to receive a reward, while other campaigns will require gamers to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in their local time zone.

The company also said that all PlayStation Stars members will have opportunities to earn loyalty points. When available, gamers will be able to redeem these loyalty points in a catalog that may include PSN wallet funds and select PlayStation Store products. Additionally, PlayStation Plus members enrolled in the company’s PlayStation Stars loyalty program will automatically earn points for purchases on Sony’s PlayStation Store.

In addition to announcing the loyalty program, Sony also announced ‘digital collectibles’ — that are not NFTs — for PlayStation Stars members. Members will be able to earn these new collectibles and ultra rare items by completing various campaigns and activities and earning reward points.

“Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation,” Sony’s Vice President, Network Advertising, Loyalty and Licensed Merchandise, Grace Chen wrote in a blog post.

“There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun,” she added.

Sony said that at present, it is busy in performing some early tests on this loyalty program before it is made available later this year in phased regional rollouts. The company is expected to announce detailed availability closer to the rollout date.

The post Sony launches PlayStation Stars loyalty program for gamers appeared first on BGR India.



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