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Netflix might be planning to buy Roku after both companies witness revenue drop
Although Netflix witnessed a massive drop in its revenue growth and subscriber count recently, it looks like the company is taking all the steps to get back in the game. As per a report by Business Insider, Roku has also seen a major drop in its stock, leaving it grasping at straws. To be more precise, since July 2021, Roku’s stocks have dropped to 80 percent due to weak demand for its streaming devices. Due to this reason, it is rumoured that Roku is now being acquired by Netflix.
Netflix might acquire Roku
As per the report, an employee of Roku has confirmed that the company has “abruptly” closed the employee window for trading and rumours of Netflix taking over are making rounds within the company. The closing of employee shares indicates that there are chances that the company is going to make some fundamental changes soon.
The report further reveals that the senior executive in Roku also thinks that the two companies might have a potential deal here as they “align well in terms of culture, business, and current valuation.” The acquisition of Roku will help Netflix diversify its growth instead of just relying on subscriber growth for revenue. Roku’s ad platform seems like a good deal right now. It might help both companies survive in the competitive market.
As per a report by 9to5Google, Netflix might take over Roku for around $13 billion, based on the company’s current valuation. Buying Roku might be a logical option for Netflix right now as it has announced to launch cheaper ad-supported tier and Roku will help Netflix get an immediate stake in the market.
In a recent earnings call, Netflix CEO Reed Hastings said that they are ready to shake up their business model to drive revenue and offer users will cheaper subscription plans. He also added that he is “against the complexity of advertising” but he is a big fan of “consumer choice.” According to Hastings, “allowing consumers who would like to have a lower price and are advertising tolerant get what they want makes a lot of sense.”
The post Netflix might be planning to buy Roku after both companies witness revenue drop appeared first on BGR India.
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