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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Epic Games calls out Apple for advertising its services in iPhone settings

In an interesting set of events, Epic Games have called out Apple for promoting its services in iPhone settings.  As per a report, Epic Games CEO Tim Sweeney has called out the iPhone maker Apple for giving itself access to an advertising slot its competitors do not have the iPhone’s Settings screen.

According to a TechCrunch report, some iOS 15 users noticed Apple is now advertising its own services at the top of their Settings, just below their Apple ID. The services being suggested are personalised to the device owner, based on which ones they already subscribe to, it appears.

For example, those without an Apple Music subscription may see an ad offering a free six-month trial. However, current Apple Music subscribers may instead see a prompt to add on a service they do not yet have, like AppleCare coverage for their devices.
Sweeney suggests this sort of first-party advertising is an anti-competitive risk for Apple, as some of the services it’s pushing here are those that directly compete with third-party apps published on its App Store.

But those third-party apps can’t gain access to the iPhone’s Settings screen, of course — they can only bid for ad slots within the App Store itself.

“New from the guys who banned Fortnite: settings-screen ads for their own music service, which come before the actual settings, and which aren’t available to other advertisers like Spotify or Sound Cloud,” Sweeney wrote.

(With IANS inputs)

The post Epic Games calls out Apple for advertising its services in iPhone settings appeared first on BGR India.



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