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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Xiaomi takes a leap to become second largest smartphone maker globally, takes Apple’s spot

Xiaomi seems to be spreading its magic globally. The Chinese company has attained a major feat by becoming the second-largest smartphone maker globally in Q2, 2021, as per a research report by Canalys. And this isn’t it. The company has also overtaken Apple and slid it to the third spot.

It is further suggested that the global smartphone shipments grew by 12 per cent in the said quarter, mostly because of the COVID-19 vaccine availability. Here’s what the report entails.

Xiaomi dethrones Apple!

The first position is taken by Samsung with a 19 per cent share in terms of smartphone shipments. Xiaomi has a 17 per cent share and sits on the second spot. Apple has been moved to the third position with a 14 per cent market share. The fourth place is taken by Oppo with a 10 per cent share, followed by Vivo in the fifth place.

A for the growth. Xiaomi has attained yet another milestone. The company has recorded the highest growth of 83 per cent. This is followed by Oppo with 28 per cent growth, Vivo with 27 per cent growth, Samsung with 15 per cent, and Apple with just 1 per cent growth.

canalys report

Image: Canalys

It is revealed that Xiaomi is growing in a number of other markets. It has seen a growth of 300 per cent in Latin America, 150 per cent Africa, and 50 per cent in Western Europe. The company is seen changing its business models and has proved to be selling products that are 40 to 75 per cent cheaper than what Apple and Samsung offer.

“And as it grows, it evolves. It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market,” says the report.

Its focus is reportedly to increase sales of its high-end products such as the Mi 11 Ultra. But, this could be a task given that rivals like Oppo and Vivo are trying to attain the same.

It is further told that Xiaomi is aiming to grab the first spot and dethrone Samsung.



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