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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Xiaomi, Redmi smart TV prices to go up again from July 1 by some margin

After bumping prices of its Redmi Note 10 smartphone by Rs 500, Xiaomi will now increase prices on its smart TVs. A recent report suggests that Xiaomi India will hike prices on the Mi and Redmi smart TV models in India following global component price increases. The new prices will come into effect from July 1, says the report.

The company is expected to increase prices across all its smart TV models between 3 percent to 6 percent. This will result in some marginal increases across the range. Moreover, there was a price hike of up to 12 percent earlier in the year, which eventually translates to pricier smart TVs for consumers. Hence, 2021 has seen the most price hike in this segment.

Xiaomi to hike smart TV prices

The increase in prices is attributed to the global chip shortage, eventually resulting in increased component prices. Industry experts have said that memory chipsets are seeing 20 percent increase in cost. Battery packs prices have also risen by 10 percent. Other components such as camera modules and sensors are also costlier by 5 percent.

“Since the last one year, we have witnessed shortages across the supply chain. Due to massive demand-supply mismatch, the majority of components used in smartphones, Smart TV and other electronic gadgets (chipsets, display panels, display driver, back panels, battery, etc.) have seen constant upward movement in their prices,” said a Xiaomi spokesperson to ET Telecom.

Redmi TV

“This, coupled with an unprecedented increase in shipping charges has had an effect on almost all the technology players including us. While we have tried to absorb the increasing costs, some of our products including the Redmi Note 10, have witnessed a price hike,” adds the spokesperson.

Will this price increase affect consumer demand? Analysts nod positively, especially after the second wave of the COVID-19 pandemic that the country underwent recently. The chip shortage is expected to ease by the third quarter and that’s when we could see lowering prices, only if brands decide to adjust in the future.

Recently, the company hiked prices of the popular Redmi Note 10 in India by Rs 500 across all the storage variants. It remains to be seen whether other phones will see further price hikes.



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