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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Instagram to soon start advertising Reels in India: Details here

Facebook will soon start testing showing advertisements on its Instagram Reels platform in India, Brazil, Germany and Australia. Apart from that, the company has also stated that it plans to start testing other features like letting users share their own Reels videos on their Facebook accounts in India.

Carolyn Everson, Vice President of global business at Facebook in an interview with Reuters stated that “the introduction of ads is an indication of how strong the momentum is for Reels.” However, she did not reveal the usage metrics for Reels.

The ads just like other Reels content will be up to 30 seconds long, which users will be able to skip by swiping.

The company will allow advertisers to select categories of Reels they want to place adverts on. So for example a lipstick company can choose beauty videos, a baby powder company can select parenting videos and so on. This will be the company’s largest move to let brands advertise alongside content genres, rather than allowing them to only target users by their interests.

Apart from this, the company has also revealed that it will begin testing sticker ads for its Facebook Stories feature in the coming weeks. This will allow brands to create stickers, which the creators can then place inside of their Stories. The company will then provide all influencers using the stickers with a cut of any sales made through the stickers.

The addition of this feature is a part of Facebook‘s push to retain its creators, who are switching platforms to earn money from their content.



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