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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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Google to stop using Apple’s IDFA tool to track users browsing activity

Google has announced that it will stop using a tool from Apple that allows them to personalise advertisements for its iPhone apps like Maps and YouTube. Thus avoiding Apple’s new warning mechanism that warns users about if their browsing is being tracked. The announcement was made via a blog post made by Alphabet, Google’s parent company, shortly before Apple is expected to enforce its new tracking transparency rules.

Google will stop using Apple’s IDFA (Identifier for Advertisers) tool, that allowed it to link the same user across multiple programmes and thus help it in determining to whom to show an advertisement and tracking whether it prompted them to make a purchase. This has happened because of the fact that Apple had announced that it will require that apps show users a one-time pop-up message to gain their consent to access their IDFA.

Google’s alternative

Google has a tracking mechanism set inside of its apps, which will serve as an alternative to IDFA. And due to most Google apps users being logged in, its core advertisement business would likely not be affected by the changes. However, other app makers like Facebook are concerned about the changes, as it may discourage users from opting in, thus bringing down their advertisement sales.

Even though Google has an alternative, it does warn its publishers and advertisers in the blog post that they will experience weaker results without IDFA access.

Apart from its usual in-app tracker, Google has also announced that it is currently developing alternatives for clients, which will help them in improving the results. However, these might take some time and may not be ready immediately.

It added, that its clients can continue to use its software regardless of whether they show the pop-up and obtain the necessary consent, and it is not making any recommendations on what they should do.

To recall, Apple had earlier announced that even if apps are not using IDFA, they will still have to seek user permission if they show and measure advertisements based on data acquired from other companies. And to comply with this term Google has stated that it will stop using third-party data to personalise advertisements on iPhones. The company did not state if it will do the same for its Android apps.

Facebook on the other hand has agreed with Apple’s terms and will soon start showing users a display pop-up to seek their consent. It added, that if it does not use the prompt, Apple will block its apps from its App Store.



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