Skip to main content

Featured Post

AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
1 comment
Read more
Labels

OnePlus, Snapchat bring a new Augmented Reality lens to celebrate Diwali

To celebrate the festive season OnePlus together with Snapchat has launched a special Augmented Reality Lens that allows users to share the joy of Diwali from the safety and comfort of their homes. The OnePlus’s Snapchat’s AR Lenses is available for all users starting November 11.

Here’s how to use the new AR lens..

To experience the lens, Snapchatters should open the lens and will be presented with words of positivity, such as Peace, Joy, Hope and more to send out to their loved ones this Diwali. Upon selecting the words, they will be prompted to ‘Open your palm to release the wishes’. Snapchat’s Hand Gesture recognition technology will then allow them to release these words, seeing them float up to the sky and form part of a custom Diwali message to share with their friends and family members

Commenting on the launch of the AR Lens, Siddhant Narayan, Head of Marketing, OnePlus India said, “As a brand that is dedicated to its community we have leveraged technology to bring our global user base together and share the love forward this Diwali. Through this campaign with Snapchat, we wanted to enable users across the world to celebrate the festival of lights in a safe and secure manner during the time of social distancing. In the wake of the pandemic, we also aim to share the message of hope with our global community as we prepare to celebrate one of India’s biggest festivals.”

Prashant Halbe, Creative Strategy Lead of Snap India commented on the initiative, “Our focus at Snapchat is to drive meaningful connections through unique, creative experiences. This is our second year working with OnePlus for Diwali and in this challenging year we wanted to use Augmented Reality to bring Snapchatters together virtually. By partnering with OnePlus and using hand recognition technology we hope that this special Diwali AR campaign will allow us to spread a little more happiness and positivity even when it’s not possible to be together in person.”

With the help of this initiative, OnePlus and Snapchat wanted to provide users a platform to celebrate with their friends and families despite not having the opportunity to be together.



from BGR India https://ift.tt/32LJ8Ei
via IFTTT
Email Post
Labels:

Comments

Post a Comment

add