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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...

Netflix adds new shuffle button for some users to suggest similar content

Streaming service Netflix is reportedly bringing in a new feature. Netflix users have been seeing a new ‘shuffle’ button pop up in the app. While not everyone has had the feature yet, expect to get it soon. The new shuffle feature appears to be still in its experimental stages and has, for now, a very limited rollout.

The aim of the Netflix shuffle feature is simple. It will suggest a new movie or show for users to watch based on the movie or show you just finished watching. This is similar to Spotify suggesting similar songs to users based on their interests. As per a report by Forbes, the feature will supposedly help Netflix users find more relevant content. The shuffle button will suggest new movies and shows so users can avoid scrolling through the ‘endless’ entries and confusing themselves over what to watch next.

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Is Netflix shuffling a good idea?

Whether people will appreciate this feature from the OTT platform is still debatable. On one hand, the shuffle feature suggests new content for users to watch and, technically speaking, saves time for users to go find another movie to watch or show to binge on.

On the other hand, this also beats the whole point of an OTT platform where users are used to religiously explore new content. The ‘explore’ factor was what differentiated streaming services like Netflix, Amazon Prime Video, and more, from television, where users watch what is on, rather than choose what to watch. The shuffle feature pointing users to what to watch next kills the need to explore.

Moreover, unlike the songs on Spotify, movies, and shows will take up a lot more of your time than a few minutes. This may end up in users feeling unsatisfied if they did not like the suggestion thrown on them, now having wasted anywhere from 2 to 50 hours. Regardless, only time will tell how well the implementation of Netflix shuffle is and whether users actually resonate with its algorithms. If this happens to be a bigger rollout, you may soon see a shuffle button in your Netflix app too.



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