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AMD to invest $400 million in India by 2028: Here’s what we know

US chipmaker Advanced Micro Devices said on Friday it will invest around $400 million in India over the next five years and will build its largest design center in the tech hub of Bengaluru. AMD’s announcement was made by its Chief Technology Officer Mark Papermaster at an annual semiconductor conference that started Friday in Prime Minister Narendra Modi’s home state of Gujarat. Other speakers at the flagship event include Foxconn Chairman Young Liu and Micron CEO Sanjay Mehrotra. Despite being a late entrant, the Modi government has been courting investments into India’s nascent chip sector to establish its credentials as a chipmaking hub. AMD said it will open its new design centre campus in Bengaluru by end of this year and create 3,000 new engineering roles within five years. “Our India teams will continue to play a pivotal role in delivering the high-performance and adaptive solutions that support AMD customers worldwide,” Papermaster said. The new 500,000-square-foot (55,5...
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OnePlus has the most loyal customers in India at 67 percent: Report

Brand loyalty is actually more important of a concept than most people realize. While most smartphone and tech brands want you to buy their latest devices, ensuring that you stick to the brand is crucial to the companies. That makes sure that when you buy your next phone in a year or two, it comes from the same brand. Now a recent report has revealed what brands in India have managed to retain loyalty from customers the most. The list is topped by names like OnePlus, Apple, and Samsung.

The report by 91Mobiles comes via a survey conducted on over 15,000 smartphone users, as per the publication. The survey reveals that OnePlus has the most loyal brand followers in India. 67 percent of users said that they would stick to OnePlus while buying their next device. The Chinese brand had started small but has since built a big fan base globally owing to their usually powerful phones and clean software.

Watch: Top smartphones under Rs 20,000 in India right now

This is followed by Apple with 62 percent and Samsung at 59 percent. Though comparatively a later entry in the smartphone game, Realme manages to come fourth on the list with 56 percent. Xiaomi and its sub-brand Poco come fifth and sixth in the list respectively. The brands facing the lowest loyalty are Motorola and Honor, both at just 17 percent. Next is Asus at 22 percent, Nokia at 28 percent and Oppo at 33 percent. Huawei and Vivo make up the other two positions outside the top six, at 35 percent and 36 percent respectively.

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Smartphone brands with own ecosystem attract more loyalty

The survey also shows another trend that has been picking up quickly in the country – brand ecosystems. The survey reveals that brands that are developing a local eco-system around their products are placed higher in the list. These include OnePlus, Apple, Samsung, Realme, and Xiaomi, which all have either audio products, wearables, or other accessories that may make users stick to the brand during their next purchase.



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