Mahindra Two Wheelers on Monday launched its new motorcycle ‘Centuro’
in the highly competitive 100-110 cc segment.
The bike developed indigenously and priced at Rs 45,000 (ex-showroom,
New Delhi) was nationally launched by the Mahindra Group Chairman Anand
Mahindra at a ceremony here.
“The product is the result of confluence of customers’ feedback, out
of box thinking and meticulous engineering,” Mahindra said at the
launching ceremony.
He said the class defined motorcycle, which delivers a mileage of 85.
4 kmpl, was engineered to address inherent needs of Indian consumer of
two wheeler segment.
The Centuro is testimony to our determination to emerge as a serious
player in the high volume commuter segment,” he said.
President of the Mahindra two wheeler sector, Anoop Mathur,
announced, as a special one time offer, that first 10,000 bookings will
get a special discount of Rs 1,000 and will be available at Rs 44,000.
The city was chosen for the national launch as the company, according
to Mathur, takes the state of Rajasthan as a positive and potential
market with a good network.
The group chairman said that the state capital houses Special
Economic Zone ‘Mahindra World City’ and the company is quite positive
about the growth potential of the city and the state as well.
Powered by the indigenously developed MCi-5 (Micro Chip Ignited-5
curve) engine, the Centuro has been engineered to meet exacting consumer
demand in terms of performance, features and reliability.
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A
motorcycle (also called a
motorbike,
bike,
moto
or
cycle) is a two
[1]
or three wheeled
[2]
motor vehicle. Motorcycles vary considerably depending on
the task they are designed for, such as
long distance travel, navigating
congested urban traffic,
cruising,
sport and
racing, or
off-road
conditions.
Motorcycles are one of the most affordable forms of motorised
transport in many parts of the world and, for most of the world's
population, they are also the most common type of motor vehicle.
[3][4][5]
There are around 200 million motorcycles (including
mopeds,
motor scooters,
motorised bicycles, and other powered two and
three-wheelers) in use worldwide,
[6]
or about 33 motorcycles per 1000 people. This compares to around 590
million
cars, or about 91 per 1000 people.
Most of the motorcycles, 58%, are in the developing countries of
Asia – Southern and Eastern Asia, and the Asia Pacific countries,
excluding Japan – while 33% of the cars (195 million) are concentrated
in the United States and Japan. In 2006, China had 54 million
motorcycles in use and an annual production of 22 million units.
[7][8]
As of 2002
[update],
India, with an estimated 37 million motorcycles/mopeds, was home to the
largest number of motorised two wheelers in the world. China came a
close second with 34 million motorcycles/mopeds.
[9][10]
YAMAHA, the big daddy of biking world has launched an assault on the
Indian 2 wheeler market in 2008. It has finally woken up from a dormant
state and has decided to go full throttle in order to increase its
visibility and market share in India. The Japanese motorcycle major has
taken initial strides in transforming itself from a fringe player to a
mainstream player in the Indian two wheeler market.
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